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The Evolution of Relational Governance Mechanisms in International Joint Ventures (IJVs): Trust and Communication in IJVs in Morocco

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Abstract

The purpose of this chapter is to study the evolution of relational governance, as perceived through trust and communication during the development of a partnership. Based on three cases of vertical international joint ventures (IJVs) based in Morocco, the results show, on the one hand, how relational governance develops through the stages of development of the IJV, and, on the other, how it is affected by the compatibility of the parents’ strategic intentions at the outset.

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Notes

  1. 1.

    Asymmetric alliances involve companies of different sizes, different resource levels and different capacities (Mouline 2005).

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Author information

Authors and Affiliations

  1. ESCE International Business School, INSEEC U Research Center, Paris, France

    Dora Triki

  2. ISC Paris, Paris, France

    Btissam Moncef

Authors
  1. Dora Triki
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  2. Btissam Moncef
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Correspondence to Dora Triki .

Editor information

Editors and Affiliations

  1. University of Poitiers, Poitiers, France

    Suzanne M. Apitsa

  2. University of Nantes, Nantes, France

    Eric Milliot

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Triki, D., Moncef, B. (2021). The Evolution of Relational Governance Mechanisms in International Joint Ventures (IJVs): Trust and Communication in IJVs in Morocco. In: Apitsa, S.M., Milliot, E. (eds) Doing Business in Africa. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-50739-8_13

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