Skip to main content

Mobility-as-a-Service: Tentative on Users, Use and Effects

Part of the Lecture Notes in Computer Science book series (LNISA,volume 12213)

Abstract

Mobility-as-a-Service has been argued to lead to more sustainable mobility, but dissemination has hitherto been slow. Private and public actors have raised concerns as to the actual ‘market’ for MaaS as well as the desired effects. Based on an analysis of an excerpt of available literature, the paper attempts to provide tentative answers to the following questions: Who are the (potential) users of MaaS? And Does MaaS lead to any changes in users’ travel behaviour? Prospective studies propose that some user categories (e.g. urban, digitally mature) are more positive than others. The same studies indicate that the services should not be offered as packages but customised to the individual’s or household’s particular needs for transport and their present travel patterns. Evaluations of pilots reveal a slightly broader user profile. Changes in travel behaviours are reported but also imply that MaaS must offer a higher level of multimodal integration in order for the service to result in noticeable changes in users’ travel behaviours.

Keywords

  • Mobility-as-a-Service
  • Users
  • Usage

This is a preview of subscription content, access via your institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-3-030-50537-0_17
  • Chapter length: 10 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   69.99
Price excludes VAT (USA)
  • ISBN: 978-3-030-50537-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   89.99
Price excludes VAT (USA)
Fig. 1.

Source: Sochor et al. 2017

References

  • Catapult: Mobility as a Service. Exploring the opportunities for Mobility as a Service in the UK. Catapult Transport Systems, London (2016). https://ts.catapult.org.uk/wp-content/uploads/2016/07/Mobility-as-a-Service_Exploring-the-Opportunity-for-MaaS-in-the-UK-Web.pdf

  • Hensher, D., Mulley, C., Ho, C., Wong, Y.: What are the prospects of switching out of conventional transport services to mobility as a service (MaaS) packages? In: Proceedings on ICoMaaS, 1st International Conference on Mobility as a Service, Tampere, 28–29 November 2017

    Google Scholar 

  • Hietanen, S.: Mobility as a Service - the new transport model? Eurotransport 12(2) (2014). http://www.fiaregion1.com/download/events/its_supp_et214.pdf

  • Ho, C., Hensher, D., Mulley, C., Wong, Y.: Prospects for switching out of conventional transport services to mobility as a service subscription - a stated choice study. In: Proceedings on Thredbo15 - International Conference Series on Competition and Ownership in Land Passenger Transport, Stockholm, 13–17 August 2017

    Google Scholar 

  • Intermetra: Kombinerad Mobilitet. Kundperspektiv. (Combined mobility. A customer perspective) (2018)

    Google Scholar 

  • Kamargianni, M., Matyas, M., Li, W.: Londoners’ attitudes towards car-ownership and Mobility-as-a-Service: impact assessment and opportunities that lie ahead. MaaSLab-UCL, Energy Institute Report. Prepared for Transport of London (2017). http://www.maaslab.org

  • Kamargianni, M., Matyas, M., Li, W., Schäfer, A.: Feasibility Study for “Mobility as a Service” Concept in London. UCL Energy institute, London (2015)

    Google Scholar 

  • Karlsson, M., Sochor, J., Strömberg, H.: Developing the ‘service’ in Mobility as a Service: experiences from a field trial of an innovative travel brokerage. Transp. Res. Procedia 14, 3265–3273 (2016a)

    Google Scholar 

  • Karlsson, M., Sochor, J., Aapaoja, A., Eckhardt, J., König, D.: Deliverable 4 – Impact Assessment. Report. Deliverable to the MAASiFiE project funded by CEDR (2016b)

    Google Scholar 

  • Karlsson, M., Mukhtar-Landgren, D., Koglin, T., Kronsell, A., Sarasini, S., Sochor, J.: Development and implementation of Mobility-as-a-Service A qualitative study of barriers and enabling factors. Transp. Res. Part A: P and Practice 1831, 283–295 (2020)

    Google Scholar 

  • König, D., Sochor J., Eckhardt, J.: State-of-the-art survey on stakeholders’ expectations for Mobility-as-a-Service (MaaS) – Highlights from Europe. Paper presented at the 11th ITS European Congress, Glasgow, Scotland, 6–9 June 2016

    Google Scholar 

  • Lyons, G., Hammond, P., Mackay, K.: The importance of a user perspective in the evolution of MaaS. Transp. Res. Part A: Policy Pract. 121, 22–36 (2019)

    Google Scholar 

  • Ratilainen, H.: Mobility-as-a-Service. Exploring consumer preferences for MaaS subscription packages using a Stated Choice experiment. MSc thesis. Delft University of Technology (2017). https://julkaisut.liikennevirasto.fi/pdf8/lr_2017_maas_diplomityo_web.pdf

  • Sochor, J., Sarasini, S.: User’ motives to adopt Mobility as a Service. Presentation at the 1st International Conference on Mobility as a Service (ICoMaaS), Tampere, 28–29 November 2017

    Google Scholar 

  • Sochor, J., Karlsson, M., Strömberg, H.: Trying out Mobility as a Service: experiences from a field trial and implications for understanding demand. Transp. Res. Rec. 4(2542), 57–64 (2016)

    CrossRef  Google Scholar 

  • Sochor, J., Arby, H., Karlsson, I.C.M., Sarasini, S.: A topological approach to Mobility as a Service: a proposed tool for understanding requirements and effects and aiding policy integration. Res. Transp. Bus. Manag. 27, 3–14 (2017)

    CrossRef  Google Scholar 

  • Strömberg, H.: Creating space for action – Supporting behaviour change by making sustainable transport opportunities available in the world and in the mind. Dissertation. Chalmers University of Technology, Gothenburg (2015)

    Google Scholar 

  • Strömberg, H., Karlsson, M., Sochor, J.: Inviting travelers to the smorgasbord of sustainable urban transport: evidence from a MaaS field trial. Transportation 45, 1655–1670 (2018)

    CrossRef  Google Scholar 

  • SMILE: smile-einfachmobil.at

    Google Scholar 

  • Taskinen, J., Karvonen, R., Salonen, A.O.: Why do people switch to a modern on-demand ride service based on sharing? Background and motivation of Kyyti Rideshare passengers in Finland. In: Proceedings of ICoMaaS, 1st International Conference on Mobility as a Service, Tampere, 28–29 November 2017, pp. 52–57 (2017)

    Google Scholar 

  • Weckström, C., Mladenovic, M., Waqar, U., Nelson, J.D., Givoni, M., Bussman, S.: User perspectives on emerging mobility services: ex post analysis of Kutsuplus pilot. Res. Transp. Bus. Manag. 12, 84–97 (2018)

    CrossRef  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to I. C. MariAnne Karlsson .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and Permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Verify currency and authenticity via CrossMark

Cite this paper

Karlsson, I.C.M. (2020). Mobility-as-a-Service: Tentative on Users, Use and Effects. In: Krömker, H. (eds) HCI in Mobility, Transport, and Automotive Systems. Driving Behavior, Urban and Smart Mobility. HCII 2020. Lecture Notes in Computer Science(), vol 12213. Springer, Cham. https://doi.org/10.1007/978-3-030-50537-0_17

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-50537-0_17

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50536-3

  • Online ISBN: 978-3-030-50537-0

  • eBook Packages: Computer ScienceComputer Science (R0)