Abstract
Canada is not immune to political parties using wedge issues to promote their party and incorporate those issues into marketing and branding. In this chapter, three specific wedge issues, immigration, climate change and abortion, are analyzed and considered within both the Quebec and national campaign. It considers how the structure and the rollout of the political messages of political parties and candidates during the 2019 federal elections impacted the outcome of the electoral race. It also puts wedge politics within a Canadian context to understand that while perhaps not as prominent as other jurisdictions, these issues can still play a role and can move parts of the electorate.
Document prepared for the volume titled “Political Marketing in the 2019 Canadian Election” edited by Jamie Gillies, Vincent Raynauld, and André Turcotte.
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Notes
- 1.
Polling data can be found at Canada Poll Tracker (www.newsinteractive.cbc.ca/elections/poll-tracker/Canada).
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Turcotte, A., Raynauld, V. (2021). Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election. In: Gillies, J., Raynauld, V., Turcotte, A. (eds) Political Marketing in the 2019 Canadian Federal Election. Palgrave Studies in Political Marketing and Management. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-50281-2_9
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