Abstract
The final concluding chapter offers a synthesis of the main points put forth in the book but also considers Canadian elections and election research within the framework set out by Leduc et al. It concludes that the 2019 election fits within the historical flows of elections and that stable keys to the Liberal minority government victory were identifiable. It also considers this election and its impacts on our understanding of political marketing and frames how political parties might conduct future Canadian election campaigns.
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Turcotte, A., Gillies, J., Raynauld, V. (2021). Conclusion: Déjà Vu All Over Again?. In: Gillies, J., Raynauld, V., Turcotte, A. (eds) Political Marketing in the 2019 Canadian Federal Election. Palgrave Studies in Political Marketing and Management. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-50281-2_10
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DOI: https://doi.org/10.1007/978-3-030-50281-2_10
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