Abstract
In the following chapter the findings emerging from the data collected during the initial sample are presented. The chapter is structured as follows.
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Notes
- 1.
The ‘Spitalliste’ denotes a list of hospitals in Switzerland, which fulfil the necessary requirements: http://www.gd.zh.ch/internet/gesundheitsdirektion/de/themen/behoerden/spitalplanung_spitallisten.html
- 2.
Compared to traditional advertising, the objective of which is to build or increase image, direct response TV (DR-TV) aims at creating an immediate purchase by the viewer through showing a telephone number or Internet address.
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Sniukas, M. (2020). Findings from the Initial Sample of Five Research Sites. In: Business Model Innovation as a Dynamic Capability. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-50100-6_4
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