Abstract
There are many pieces of research on antecedents and mechanisms of digital trust, which are essential pillars of e-commerce. However, sharing economy is a new peer-to-peer online business model, which only has the transfer of usage rights rather than property rights. Therefore, it is important to create and enhance a trusted environment to promote successful transactions in the context of the emerging sharing economy. This research work proposes a theoretical trust model and evaluates it empirically with 289 valid samples. It intends to explore consumer’s trust in the platform, trust transfer from the platform to suppliers, and the impact of trust on the intention of participating in the sharing economy. The trustworthiness of the platform is strongly related to consumer’s trust in the platform. Structural assurance also has a strong impact on the trustworthiness of the platform and trust in the platform. Situational normality affects the intention of participating in the sharing economy but not affects trust in the platform and suppliers. Disposition to trust affects trust in the platform but not in suppliers. Trust transfer from the platform to suppliers is strongly supported. It is implied to strengthen the presentation of trustworthiness and structural guarantee mechanism of the platform to guarantee the sustainable development of the sharing economy.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Ba, S.: Establishing online trust through a community responsibility system. Decis. Support Syst. 31(3), 323–336 (2001)
Botsman, R., Rogers, R.: What’s Mine Is Yours: The Rise of Collaborative Consumption. Harper Collins Publishers, New York (2011)
Chen, Y., Barnes, S.: Initial trust and online buyer behaviour. Ind. Manag. Data Syst. 107(1), 21–36 (2007)
DelgadoMarquez, B.L., Hurtadotorres, N.E., AragonCorrea, J.A.: The dynamic nature of trust transfer: measurement and the influence of reciprocity. Decis. Support Syst. 54(1), 226–234 (2012)
Fleura, B., Eckhardt, G.M.: Access-based consumption: the case of car sharing. J. Consumer Res. 39(4), 881–898 (2012)
Hawlitschek, F., Notheisen, B., Teubner, T.: The limits of trust-free systems: a literature review on blockchain technology and trust in the sharing economy. Electron. Commer. Res. Appl. 29, 50–63 (2018)
Iqbal, K., Peng, H., Hafeez, M., Khan, I.: Empirically analyzing the future intentions of Pakistani students to stay or leave: evidence from China. In: International Conference on Management Science and Engineering Management, pp. 759–769. Springer, Heidelberg (2019)
Kong, Y., Wang, Y., Hajli, S., Featherman, M.: In sharing economy we trust: examining the effect of social and technical enablers on millennials’ trust in sharing commerce. Comput. Hum. Behav. (2019)
Koufaris, M., Hampton-Sosa, W.: The development of initial trust in an online company by new customers. Inf. Manag. 41(3), 377–397 (2004)
Mayer, R.C., Davis, J.H., Schoorman, F.D.: An integrative model of organizational trust. Acad. Manag. Rev. 20(3), 709–734 (1995)
Mcknight, D.H., Choudhury, V., Kacmar, C.: Developing and validating trust measures for e-commerce: an integrative typology. Inf. Syst. Res. 13(3), 334–359 (2002)
Mohlmann, M.: Digital trust and peer-to-peer collaborative consumption platforms: a mediation analysis. SSRN Working Paper 2813367 (2016). http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2813367
Pavlou, P.A., Gefen, D.: Building effective online marketplaces with institution-based trust. Inf. Syst. Res. 15(1), 37–59 (2004)
Paxton, P.: Trust: A Sociological Theory. Cambridge University Press, Cambridge (1999)
Razika, M., Yang, Q., Hafeez, M.: Evaluating the global product development challenges through social commerce. In: International Conference on Management Science and Engineering Management, pp. 783–793. Springer, Heidelberg (2019)
Strohmaier, D., Zeng, J., Hafeez, M.: Trust, distrust, and crowdfunding: a study on perceptions of institutional mechanisms. Telematics Inform. 43, 101252 (2019)
Yang, S., Lee, K., Lee, H., Koo, C.: In airbnb we trust: understanding consumers’ trust-attachment building mechanisms in the sharing economy. Int. J. Hospitality Manag. 83, 198–209 (2018)
Zhang, L., Yan, Q., Zhang, L.: A computational framework for understanding antecedents of guests’ perceived trust towards hosts on airbnb. Decis. Support Syst. 115, 105–116 (2018)
Zucker, L.G.: Production of trust: institutional sources of economic structure. Res. Organ. Behav. 8(2), 53–111 (1986)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Liu, X., Yuan, C., Hafeez, M., Faisal, C.M.N. (2020). Digital Trust Mediated by the Platform in the Sharing Economy from a Consumer Perspective. In: Xu, J., Duca, G., Ahmed, S., García Márquez, F., Hajiyev, A. (eds) Proceedings of the Fourteenth International Conference on Management Science and Engineering Management. ICMSEM 2020. Advances in Intelligent Systems and Computing, vol 1190. Springer, Cham. https://doi.org/10.1007/978-3-030-49829-0_50
Download citation
DOI: https://doi.org/10.1007/978-3-030-49829-0_50
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-49828-3
Online ISBN: 978-3-030-49829-0
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)