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Welcome to Python

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Python for Marketing Research and Analytics

Abstract

Python is a general-purpose programming language. It has increasingly become the language of choice not only for teaching programming, given its simple syntax and great readability, but for programming applications of all kinds, ranging from data analysis and data science to full stack web development.

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Schwarz, J.S., Chapman, C., McDonnell Feit, E. (2020). Welcome to Python. In: Python for Marketing Research and Analytics. Springer, Cham. https://doi.org/10.1007/978-3-030-49720-0_1

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