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Gamification Elements on Social Live Streaming Service Mobile Applications

  • Franziska ZimmerEmail author
  • Katrin Scheibe
  • Hantian Zhang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 12194)

Abstract

Social live streaming services (SLSSs), a kind of synchronous social networking service, are slowly but surely becoming a part of people’s daily lives. To keep users interested, a wide range of gamification elements are implemented on these services, increasing the user engagement and changing their behavior. This study examined 20 different SLSS mobile applications and the applied gamification elements. A literature review as well as a content analysis were used to find appropriate SLSS apps and game elements. What kind of mechanics can be found on SLSS mobile apps and how many are implemented on each system? On three of the observed apps we could identify all game elements. Chinese SLSS apps are the most gamified ones. On Ustream, no game element is implemented. The game mechanics following others as well as customization are the most often applied; capturing a moment of a stream is the least often implemented.

Keywords

Social live streaming service Gamification Content analysis Mobile application 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Franziska Zimmer
    • 1
    Email author
  • Katrin Scheibe
    • 1
  • Hantian Zhang
    • 2
  1. 1.Heinrich Heine University DüsseldorfDüsseldorfGermany
  2. 2.Sheffield Hallam UniversitySheffieldUK

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