Abstract
The paper considers the directions and problems of digital technologies development in certain industries and areas of activity. Currently, the industries demonstrate different levels of digital maturity. In some industries, there are so-called “superstar” firms that have, unlike traditional companies, a higher level of productivity and derive maximum benefits from digital technologies. “Superstars” set trends in the development of digitalization in their industries. Other industries are far from their potential to use digital technologies. The speed of implementation of innovative solutions in the business processes of companies depends both on the external environment, and on the problems and risks that are generated by such solutions. Some of such problems are discussed in this article. On an example of tourism and network retail, the author describes the industry specifics of the advantages and restrictions of the development of some digital technologies, including digital platforms, the Internet of Things, blockchain technology, and mobile applications. For many companies, the introduction of digital technologies is a complex process not only from the technical, but also from the management side, requiring a digital strategy, implementation plan, and a comprehensive assessment of possible risks and benefits for firms. The paper highlights the necessary components of a digital strategy that meets the goals of the digital transformation of companies. Special attention is paid to the industry features and specifics of the market in which the company operates.
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Alexandrova, E., Poddubnaya, M. (2021). Digital Technologies Development in Industry Sectors and Areas of Activity. In: Antipova, T. (eds) Integrated Science in Digital Age 2020. ICIS 2020. Lecture Notes in Networks and Systems, vol 136. Springer, Cham. https://doi.org/10.1007/978-3-030-49264-9_10
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