Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya)

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


The view had changed since Bob Collymore, chief executive officer of Kenya’s leading telecom operator, made his first helicopter flight over Nairobi, when he moved there 6 years earlier. Soaring up into the sky, he still remembered the excitement he had felt when he got his first bird’s-eye view of the city that would soon become his home.


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  2. Ludwig, S. (2010). Socio-economic impacts and creative usage of mobile financial services among low-income micro-entrepreneurs. Evidence from an ethnographic field research in Kenya. Thesis. Vienna: University of Vienna, Austria.Google Scholar

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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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