Abstract
The term “business model” has a long tradition in management theory, although the modern business model concept took a long time to develop. Hence, before analyzing business models as a management concept, we need to investigate the origin of the term business model because in early academic publications a wide variety of interpretations can be found.
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Wirtz, B.W. (2020). The Business Model Concept. In: Business Model Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-48017-2_2
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