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Types of Business Model Management

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Business Model Management

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Abstract

The management of business models has a considerable effect on the general development of a company. Therefore, decision-making is of great importance in the management process. In this context, different types of management may be differentiated. An important typology was presented by (Mintzberg 1973) who divided the types of management into entrepreneurial mode, adaptive mode, and planning mode. This division has later been transferred to the context of business models (Afuah 2004).

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Notes

  1. 1.

    See also for the following chapter Wirtz (2010a, 2018a, 2019a).

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Wirtz, B.W. (2020). Types of Business Model Management. In: Business Model Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-48017-2_11

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