Abstract
Humans imperfectly but incessantly try to address the unique problems in our contexts in ways that enable us as a society to embrace the multitude of actions, behaviors, and processes that bring us together. When we as individuals reach out to those in our immediate contexts to consider new ideas and value propositions, we engage others in remedying our unique issues and evolving new solutions that continuously improve society. Many new ideas may be rejected or become failed solutions. But each of these failures and rejections brings the entire service ecosystem closer to a solution through a series of feedback loops. It is when this happens that innovation comes to fruition. Grit and perseverance make innovation possible. When humans take risks, they open the service ecosystem to infinite possibilities. This improves plasticity in the service ecosystem so that it can take new forms and retain new forms. This is the most promising way for the service ecosystem to respond to continuous disruption. Because of technology, humans have taken on some functions of the organization and now—despite technology—play a new enhanced role in today’s twenty-first-century economy than they did in yesteryear.
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Chandler, J.D. (2020). The Importance of Being Human. In: Innovation, Social Networks, and Service Ecosystems. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-47797-4_6
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