Innovation and Diffusion at the Meso Level

Abstract

Value propositions play an important role in innovation. What is a value proposition? What is the role of value propositions in innovation (Chandler and Lusch, J Serv Res 18(1):6–22, 2015)? How can a systems perspective on innovation inform how we think about data? Service science is the study of “value-co-creation configurations of people, technology, value propositions” (Maglio and Spohrer, J Acad Market Sci 36(1):18–20, 2008). What does this mean for artificial intelligence, machine learning, analytics, big data, and privacy? How do people and technology come together because of data? Can nonhuman actors participate in innovation (e.g., actor network theory)? Why and how? How are devices and screens contributing to innovation? This chapter explores multisided platforms or technologies that enable direct interactions among multiple and otherwise disconnected groups (Hagiu, MIT Sloan Manag Rev 55(2):71, 2014; Hagiu and Wright, Inter J Indus Org 43: 162–174, 2015).