Abstract
The purpose of this work is to analyze trends in the use of augmented reality technologies in Russian organizations. The authors consider the problem of implementing AR technologies in the economic processes of enterprises in the conditions of Russian economic, legislative, social and technical barriers. The relevance of this problem is confirmed by the high demand of Russian enterprises for AR projects, while the Russian consumer market for augmented reality technologies is lagging behind the world market. This article analyzes the materials of analytical and consulting companies, as well as current data and indicators that characterize consumers of augmented reality projects and the market of AR technologies. As a result, opportunities to overcome barriers to the introduction of augmented reality technologies and prospects for the development of the Russian consumer market for these technologies were identified.
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Levchenko, A.V., Shikhovtsov, Y.V., Timoshenko, A.V. (2021). Augmented Reality Technology in Russian Business. In: Ashmarina, S.I., Mantulenko, V.V. (eds) Current Achievements, Challenges and Digital Chances of Knowledge Based Economy. Lecture Notes in Networks and Systems, vol 133. Springer, Cham. https://doi.org/10.1007/978-3-030-47458-4_48
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DOI: https://doi.org/10.1007/978-3-030-47458-4_48
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