Abstract
This final chapter discusses some of the instruments that have been used to measure rivalry, two websites where people can find information about the phenomenon, and work currently underway or planned to advance our understanding of fan and group member behavior. This chapter serves as a final call to action for researchers, practitioners, and students seeking to better understand the phenomenon. In that, this chapter and book seek to play a role in encouraging future directions of inquiry and provide a road map to do so.
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Havard, C.T. (2020). Conclusion. In: Rivalry in Sport. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-47455-3_7
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DOI: https://doi.org/10.1007/978-3-030-47455-3_7
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