Skip to main content

Valorization of Montenegrin Lighthouses as Destination Icons Through Different Forms of Multimedia Arts

  • 1197 Accesses

Part of the Lecture Notes in Networks and Systems book series (LNNS,volume 128)


In the last decades, many destinations all around the world put a lot of efforts in adequate preservation, valorization and promotion of lighthouse heritage. There are spectacular examples of the lighthouses all over the world that became destinations’ icons- it is well known that many lighthouses and maritime structures became idyllic settings for weddings, celebrations, receptions, educational programs etc., while some became famous because famous museums, interesting tourism tours, extremely valuable design or idyllic surrounding.

At the moment in Montenegro there are more than forty-five lighthouses and some of them have significant importance from historical, cultural or some other point of view. But, unfortunately, they are not listed in the register of cultural and historical monuments, nor protected by any law, so their fate in the era of modernization, globalization, rapid foreign investments etc. is quite uncertain. Because of that fact, it is necessary to create completely new marketing-management approach which is based on adequate preservation, protection, valorization and promotion of lighthouses and their historical, cultural and architectural values. Our concept is based on the usage of different forms of multimedia arts and modern ICT technologies which represents completely new approach in promotion of this segment of cultural heritage- not only in Montenegro, but in the world as well.


  • Lighthouses
  • Contemporary art
  • ICT technologies
  • Tourism
  • Valorization
  • Promotion

This is a preview of subscription content, access via your institution.

Buying options

USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
USD   169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions


  1. Križman Pavlović, D.: Marketing turističkedestinacije. Pula, Mikrorad (2008)

    Google Scholar 

  2. Morrison, A.M.: Marketing and Managing Tourism Destinations. Routledge, London (2013)

    CrossRef  Google Scholar 

  3. Kušen, E.: Turizam i prostor - klasifikacija turistickih atrakcija, Prostor, znanstveni casopis za arhitekturu i urbanizam 9(1), 1–12 (2002)

    Google Scholar 

  4. Becken, S.: The role of tourist icons for sustainable tourism. J. Vacation Mark. 11(1), 21–30 (2005)

    CrossRef  Google Scholar 

  5. Ramukumba, T.: The role of tourist icons for a destination. Afr. J. Hospitality Tourism Leisure 3(2), 1–12 (2014)

    Google Scholar 

  6. Pearce, P., Morrison, A., Moscardo, G.: Individuals as tourist icons: a developmental and marketing analysis. J. Travel Res. 10, 63–85 (2003)

    Google Scholar 

  7. The Lighthouse Directory (2020). Accessed 4 Jan 2020)

  8. Šerić, N.: Kamena svjetla, priče i legende o jadranskim svjetionicima, o mjestima na kojima su izgrađeni i o njihovom podmorju. Marjan Tisak, Split (2004)

    Google Scholar 

  9. Šeric, N.: Ekološki turisticki projekt Kamena Svjetla – cuvari lanterni povijesnih vrijednosti. Jadranska Meteorologija review 48, 74–79 (2003)

    Google Scholar 

  10. Jakšić- Stojanović, A., Šerić, N.: Montenegrin Lighthouses as Destination Icons. University Mediterranean, Podgorica (2019)

    Google Scholar 

Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Anđela Jakšič-Stojanović .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and Permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Jakšič-Stojanović, A., Šerić, N. (2020). Valorization of Montenegrin Lighthouses as Destination Icons Through Different Forms of Multimedia Arts. In: Karabegović, I. (eds) New Technologies, Development and Application III. NT 2020. Lecture Notes in Networks and Systems, vol 128. Springer, Cham.

Download citation