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From Nutritious Banks for the Poor to Top Ten Meals Against Love Pain: Food in Bulgarian Media as an Entertaining Zone

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Food, Nutrition and the Media
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Abstract

Two main topics have occurred from the analysis of food and nutrition in Bulgarian online news: promotion of healthy eating lifestyle and recommended diets in the context of primary and secondary disease prevention. The media analysis has been juxtaposed against four discourse patterns: ethical, health, industrialization and entertainment frames. The researcher places the social dimension of weight bias and obesity stigma within the “ethical” frame, which is associated with shame and personal guilt. The “health” frame encompasses an integral mosaic of food and nutrition topics, cross-tabulated with three levels of prevention. Within the “industrialization” frame, the author deploys the dichotomy of industrial foods versus natural foods, as well as food chain stores versus corner shops. Finally, popularizing healthy eating lifestyle as smart and trendy has been positioned within the so-defined “entertainment–educational” dimension. The chapter unfolds how food and nutrition perceptions correspond to micro-social agents as well as to macro-social ones.

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  • 18 August 2021

    “The original version of this chapter was revised owning to a mistake in the order of authors in Chapter 22 the original chapter was inadvertently published with incorrect author names. The names have been corrected as below:

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Hristova, S.D. (2020). From Nutritious Banks for the Poor to Top Ten Meals Against Love Pain: Food in Bulgarian Media as an Entertaining Zone. In: Marinescu, V. (eds) Food, Nutrition and the Media. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-46500-1_9

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