Abstract
Campaigns against risk factors for non-communicable diseases (NCDs) caused by an unhealthy diet and excessive salt consumption have become common since the WHO declared ischaemic heart disease and stroke as “the world’s biggest killers.” In Bulgaria, a public campaign against excessive salt consumption was launched in 2012 as a consequence of low levels of nutrition literacy demonstrated in surveys and a stable percentage of deaths attributed to cardiovascular diseases. This chapter compares the potential of a public health campaign broadcast on public television with the more unconventional approach of a medical drama produced by a commercial TV channel. The latter appears to be more competitive in a media environment saturated by food advertisements, although it lacks the strategy and factual information of the public campaign.
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Change history
18 August 2021
“The original version of this chapter was revised owning to a mistake in the order of authors in Chapter 22 the original chapter was inadvertently published with incorrect author names. The names have been corrected as below:
Notes
- 1.
This regulation was changed in 2016 with an EU directive. The producers are now obliged to provide exact information on the quantity of salt among other ingredients.
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Gueorguieva, V. (2020). Educating Through Television in Health and Nutrition. In: Marinescu, V. (eds) Food, Nutrition and the Media. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-46500-1_19
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DOI: https://doi.org/10.1007/978-3-030-46500-1_19
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