Abstract
During the reading of the last chapter, you may have wondered what the digitization of football has to do with our economic world. Well, football has always been an indicator of social conditions. Because in the microcosm of football it is always about the relationship between the individual and the team, about business and emotion, about competing systems. For example, the former coach of the Argentinian national team, César Luis Menotti, and the German ex-football professional Günter Netzer stood for “left-wing football” in the 1970s and represented the spirit of the times. Jürgen Klinsmann’s DFB players redefined the “Brand Germany” in the “Summer Fairy Tale” 2006—and introduced the principle of self-responsibility into the DFB team, which had previously been characterized by hierarchies.
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Notes
- 1.
Annotations. Depending on the interpretation, the start of the second Industrial Revolution has shifted to the 1870s or the beginning of the twentieth century.
- 2.
Because new buzzwords bring attention, the digital revolution is also further subdivided in current discourses, even referred to as the fourth Industrial Revolution or “industry 4.0”. However, the technical innovation behind it is the same as that of the third Industrial Revolution: digitization.
- 3.
Disposable income per inhabitant in 2008 prices, in euro. Cf. Institut der deutschen Wirtschaft Cologne: “IW Dossier: Prosperity in Germany”.
- 4.
Mintzberg quoted Robert Musil’s lecture “Der Dichter und diese Zeit” of 1936 (Musil 1978), albeit in a different context.
- 5.
Even if the scientists’ prognosis is not as accurate: jobs and activities will change fundamentally. The investigations by Frey and Osborne are important pointers into the future. However, the future can be shaped. Anyone can use the remaining time to adapt to change.
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Geschwill, R., Nieswandt, M. (2020). Creative Destruction—The Digital Revolution and Its Consequences. In: Lateral Management. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-030-46496-7_1
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