Abstract
The 1966 merger of the NFL and the AFL led to the playing of a championship game, initially titled the NFL–AFL World Championship. That bulky name was soon dropped and the game is now commonly referred to as the Super Bowl. The game has grown in societal importance and become part of the cultural fabric of the United States. This chapter provides an overview of the economics of the three major components of the game that are covered in this book: the football players, the cities that host the games, and the halftime artists.
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Kelly, Y.J., Berri, D., Matheson, V.A. (2020). Introduction. In: The Economics of the Super Bowl. Palgrave Pivots in Sports Economics. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-46370-0_1
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DOI: https://doi.org/10.1007/978-3-030-46370-0_1
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-46369-4
Online ISBN: 978-3-030-46370-0
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