Abstract
One of the biggest, most competitive and quicker shifting markets is the smartphone industry. Evaluating significant opportunities and being sustainable in the market is entirely up to a firm’s innovation strategy. In this article, we perform an in-depth analysis by available means to study trends and tendencies relative to Apple and Xiaomi, two completely different companies with completely different approaches. We tested the clients’ needs and perceptions, in an attempt to see if they are part of the enterprises’ strategy (in a survey, with 193 responses). Indeed, customers are interested in powerful cameras, good storage capacity and a good duration of the battery of their smartphones. The market is evaluated above 1.5 billion units sold per year and demonstrates high demand for every new model to be different, more powerful, more capable of fulfilling our lifestyle. Apple uses an incremental innovation sales strategy, based on the billions of euros used in secret research and development. On the other hand, Xiaomi performs open innovation, taking customers’ needs and ideas to the world. What is the best approach? Will it be enough to stay on top? An analysis using Google Trends shows how Nokia has faded away over time, how Apple had a spike of interest concerning its latest iPhone 11 launch; while Xiaomi is ever more popular, especially in Portugal.
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Lajoso, J., Sousa, A., Albuquerque, J., Mineiro, R., Au-Yong-Oliveira, M. (2020). Closed Against Open Innovation: A Comparison Between Apple and Xiaomi. In: Rocha, Á., Adeli, H., Reis, L., Costanzo, S., Orovic, I., Moreira, F. (eds) Trends and Innovations in Information Systems and Technologies. WorldCIST 2020. Advances in Intelligent Systems and Computing, vol 1159. Springer, Cham. https://doi.org/10.1007/978-3-030-45688-7_45
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