Grow Your Practice Utilizing the Short Implant

Abstract

Webster’s dictionary defines marketing as “the process or technique of promoting, selling, and distributing a product or service”. In professional practices, marketing is used to separate one’s practice from the competition. In today’s highly competitive arena, it is essential that the practitioner find ways to let both the public and potential referring doctors know specifically what you offer in your practice [1]. There are a number of ways in which one can promote a professional practice. These are inclusive of both internal and external marketing as well as the use of social media. Integrating your knowledge of short implants is essential in positioning your practice as a leader in implant technology (Fig. 14.1).