Abstract
The gaming industry is only approaching the stage of formalizing the monetization rules and methods. In business, there are already dozens of monetization ways, each of which has a different effect on both the company’s’ profits and the loyalty of its customers. Efficient layout of various monetization methods, based on the product provided within the gaming digital platform, can dramatically affect the financial characteristics of the enterprise. This article discusses the use of enterprise architecture modelling patterns to generate value propositions to customers of companies implementing game projects.
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Vasiliev, V., Zaramenskikh, E., Vasilieva, E. (2020). Monetization Model for Gaming Industry. In: Zaramenskikh, E., Fedorova, A. (eds) Digital Transformation and New Challenges. Lecture Notes in Information Systems and Organisation, vol 40. Springer, Cham. https://doi.org/10.1007/978-3-030-43993-4_7
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DOI: https://doi.org/10.1007/978-3-030-43993-4_7
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