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Implications of Hedonism and Utilitarianism for Retailers

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Hedonism, Utilitarianism, and Consumer Behavior

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Abstract

This is the final chapter of the volume and is dedicated to the discussion of the implications of consumers’ hedonic and utilitarian shopping orientation. It is based on the results from the analyses in intensive distribution (Chap. 5), selective distribution (Chap. 6), and the comparison between channels (Chap. 7). This chapter presents and discusses the practical implications and recommendations for retailers and practitioners managing intensive and selective distribution channels, advancing suggestions for putting into practice the recommendations emerging from the findings about the effects of hedonism and utilitarianism on perceived value, store loyalty, purchased amount, purchase frequency, and price consciousness. Furthermore, the chapter discusses some future frontiers of the shopping experience related to possible distribution channels of the future, such as augmented and virtual reality. The chapter closes with a brief recap of the main conclusions that can be drawn from the analyses presented in the volume.

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Authors and Affiliations

  1. University of Bologna, Bologna, Bologna, Italy

    Daniele Scarpi

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  1. Daniele Scarpi
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Correspondence to Daniele Scarpi .

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Scarpi, D. (2020). Implications of Hedonism and Utilitarianism for Retailers. In: Hedonism, Utilitarianism, and Consumer Behavior. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-43876-0_8

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