A Solution to Deforestation Through the Amalgamation of Biodiversity Conservation and Web Search Engines: A Case of Implications of Ecosia in Indonesia

Sharma, Ravi; Misri, Abhay; Pandey, Amitabh

doi:10.1007/978-3-030-42703-0_4

A Solution to Deforestation Through the Amalgamation of Biodiversity Conservation and Web Search Engines: A Case of Implications of Ecosia in Indonesia

Ravi Sharma⁴,
Abhay Misri⁴ &
Amitabh Pandey⁵

Chapter
First Online: 12 May 2020

380 Accesses

Part of the Environment & Policy book series (ENPO,volume 59)

Abstract

Ecosia is a web internet search engine that substantially fills in as a social plan of action. On each forty-fifth search that a user made, they plant a tree. This assists their work in relieving the impacts of environmental change. The web search engine Ecosia attempts to repay the emanations by giving the vast majority of its incomes to the World Wide Fund for Nature (WWF) and spare rainforest from deforestation. This paper deals in understanding how a social business model (1) in the context of Ecosia works; (2) understanding and investigating the financial report of Ecosia; (3) as palm oil contributes to deforestation, how Ecosia can help to reduce palm oil plantation and how it can be suitable? This work also encourages organizations and other associations to combat palm oil planting as it has negative impacts on the ecosystem and biodiversity. This study also aids worldwide business pioneers in understanding the ill- effects of palm oil plantation and encourages them to transition to an innovative social plan of action replacing the traditional business model. This paper is also a step towards further work in information system (IS) on sustainable enterprises and IT-based green action plans. This contributes to the increasing study of manageable IS that looks at social and ecological perspectives. The results include feedback on the significance and impact of social enterprises in the degree of site administration and examine the data framework. This also creates insights into the global enormity of sustainability in site administration.

Keywords

Internet search engines
Social business models
Ecosia
Biodiversity conservation
Afforestation

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Authors and Affiliations

Symbiosis Institute of International Business, Symbiosis International (Deemed University), Pune, India
Ravi Sharma & Abhay Misri
Faculty of Anthropology, Indian Institute of Forest Management, Bhopal, India
Amitabh Pandey

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Ravi Sharma
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Abhay Misri
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Amitabh Pandey
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Editors and Affiliations

Symbiosis Institute of International Business, Symbiosis International (Deemed University), Pune, India
Ravi Sharma
Faculty of Social Innovation Partnership and Co-creation MIT-World Peace University, Pune, India
Aparna Watve
Faculty of Anthropology, Indian Institute of Forest Management, Bhopal, India
Amitabh Pandey

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Sharma, R., Misri, A., Pandey, A. (2020). A Solution to Deforestation Through the Amalgamation of Biodiversity Conservation and Web Search Engines: A Case of Implications of Ecosia in Indonesia. In: Sharma, R., Watve, A., Pandey, A. (eds) Corporate Biodiversity Management for Sustainable Growth. Environment & Policy, vol 59. Springer, Cham. https://doi.org/10.1007/978-3-030-42703-0_4

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DOI: https://doi.org/10.1007/978-3-030-42703-0_4
Published: 12 May 2020
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-42702-3
Online ISBN: 978-3-030-42703-0
eBook Packages: Earth and Environmental ScienceEarth and Environmental Science (R0)