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A Solution to Deforestation Through the Amalgamation of Biodiversity Conservation and Web Search Engines: A Case of Implications of Ecosia in Indonesia

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Part of the Environment & Policy book series (ENPO,volume 59)

Abstract

Ecosia is a web internet search engine that substantially fills in as a social plan of action. On each forty-fifth search that a user made, they plant a tree. This assists their work in relieving the impacts of environmental change. The web search engine Ecosia attempts to repay the emanations by giving the vast majority of its incomes to the World Wide Fund for Nature (WWF) and spare rainforest from deforestation. This paper deals in understanding how a social business model (1) in the context of Ecosia works; (2) understanding and investigating the financial report of Ecosia; (3) as palm oil contributes to deforestation, how Ecosia can help to reduce palm oil plantation and how it can be suitable? This work also encourages organizations and other associations to combat palm oil planting as it has negative impacts on the ecosystem and biodiversity. This study also aids worldwide business pioneers in understanding the ill- effects of palm oil plantation and encourages them to transition to an innovative social plan of action replacing the traditional business model. This paper is also a step towards further work in information system (IS) on sustainable enterprises and IT-based green action plans. This contributes to the increasing study of manageable IS that looks at social and ecological perspectives. The results include feedback on the significance and impact of social enterprises in the degree of site administration and examine the data framework. This also creates insights into the global enormity of sustainability in site administration.

Keywords

  • Internet search engines
  • Social business models
  • Ecosia
  • Biodiversity conservation
  • Afforestation

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Sharma, R., Misri, A., Pandey, A. (2020). A Solution to Deforestation Through the Amalgamation of Biodiversity Conservation and Web Search Engines: A Case of Implications of Ecosia in Indonesia. In: Sharma, R., Watve, A., Pandey, A. (eds) Corporate Biodiversity Management for Sustainable Growth. Environment & Policy, vol 59. Springer, Cham. https://doi.org/10.1007/978-3-030-42703-0_4

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