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Communicative Development

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Communicating for Change

Part of the book series: Palgrave Studies in Communication for Social Change ((PSCSC))

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Abstract

A multitude of terms have evolved and continue to co-exist in what is variously referred to as development communication or communication for development and/or social change. Returning to Nora Quebral’s (2006, Asian Journal of Communication, 16(1), 100–107, originally published in 1971) intention to coin a phrase (‘development communication’) that would emphasise the goal (development) rather than the means (communication), this chapter proposes ‘communicative development’ as a contemporary concept that advances this effort. ‘Communicative development’ describes a vision wherein voice, advocacy, listening, dialogue and consensus are core to the praxis of development practitioners and agencies. Communicative development is not a replacement term. Instead, it is more usefully understood as describing the outcome when communication for development and social change by development agencies works well.

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Authors and Affiliations

  1. Loughborough University, London, UK

    Jessica Noske-Turner

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  1. Jessica Noske-Turner
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Correspondence to Jessica Noske-Turner .

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Editors and Affiliations

  1. Loughborough University, London, UK

    Jo Tacchi

  2. Loughborough University, London, UK

    Thomas Tufte

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Noske-Turner, J. (2020). Communicative Development. In: Tacchi, J., Tufte, T. (eds) Communicating for Change. Palgrave Studies in Communication for Social Change. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-42513-5_4

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