Abstract
The aim of this chapter is to illustrate the use of a Destination Management Organisation (DMO) Website as a tool of social tension mediator. From a methodological point of view, this chapter has adopted an exploratory qualitative approach in order to gain in-depth information regarding the phenomenon. As a tool of social innovation, a DMO Website has a strong potential in terms of helping destination to overcome social tensions. Findings show how a DMO Website could ensure the e-governance of the destination and experience co-creation by the stakeholders’ active participation. This chapter presents directives for DMO managers with precise examples in order to overcome social tensions and tackle overtourism.
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Zaman, M., Vo Thanh, T., Botti, L. (2020). Tackling Overtourism and Related Perverse Impacts Using DMO Website as a Tool of Social Innovation. In: SĂ©raphin, H., Gladkikh, T., Vo Thanh, T. (eds) Overtourism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-42458-9_8
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DOI: https://doi.org/10.1007/978-3-030-42458-9_8
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