Abstract
Buying power as economic mythology developed within a broader effort to impose Black Capitalism as an alternative to political or social equality and citizenship. An evolving Black business class adopted and adapted the mythology to their own particular racialized class interests and used their relationship to the larger economy to help create a Black or Negro market to be targeted by a more wealthy and White commercial corporate advertising community.
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Ball, J.A. (2020). Introduction. In: The Myth and Propaganda of Black Buying Power. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-42355-1_1
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DOI: https://doi.org/10.1007/978-3-030-42355-1_1
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