Abstract
This chapter introduces the theories and methods for exploring and analyzing the analytics evolved from conducting the Netnography approach, the figure below serves to build up the theoretical foundations for the research design in researching theories and methods applied in the qualitative content analysis for the online social network to investigate the empirical work in the research. The chapter explores the analytics from datasets collected from online social network site www.wasatia.info and the Facebook pages Wasatia.info and Wasatia Vision. (Fig. 8.1).
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Bernard Reuben Berelson (1912–1979) was an American behavioral scientist, known for his work on communication and mass media.
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AlDajani, I.M. (2020). Internet Research Analytics (Theories and Methods). In: Internet Communication Technology (ICT) for Reconciliation. Lecture Notes in Social Networks. Springer, Cham. https://doi.org/10.1007/978-3-030-41203-6_8
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