Abstract
This chapter discusses the strategies and tactics that have been utilized by studios and filmmakers to promote their movies for the Academy Awards. It includes the effectiveness of these campaigns, the amount of money spent and the return on investment. It also includes the suspicious circumstances attributed to negative campaigns.
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Eagan, O. (2020). Oscar Campaigns. In: Oscar Buzz and the Influence of Word of Mouth on Movie Success. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-41180-0_8
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