Abstract
This chapter discusses the strength of box office performance over the years and offers both emotional and economic justifications for this occurrence. It also discusses the history of disruption in the industry and the parts that high-value and low-value customers have played, and continue to play, in this process. It concludes with the opinions of a movie expert on the potential disruption of streaming services on the industry.
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References
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Eagan, O. (2020). The Enduring Appeal of Movies. In: Oscar Buzz and the Influence of Word of Mouth on Movie Success. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-41180-0_2
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DOI: https://doi.org/10.1007/978-3-030-41180-0_2
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