Abstract
This chapter begins with a discussion of box office bombs and blockbusters. It discusses some of their distinguishing characteristics, or lack thereof, and how the inherent risks of making movies have been recognized by industry experts and academics alike. It also provides a preview of each chapter and its role in helping us answer the question why word of mouth is the most important determinant of a movie’s success.
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Eagan, O. (2020). Introduction. In: Oscar Buzz and the Influence of Word of Mouth on Movie Success. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-41180-0_1
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DOI: https://doi.org/10.1007/978-3-030-41180-0_1
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