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International and Interdisciplinary Conference on Image and Imagination

IMG 2019: Proceedings of the 2nd International and Interdisciplinary Conference on Image and Imagination pp 280–290Cite as

The ‘Graphic’ in ‘Typographic’: Picture Theory Applied to Type Through Caricature

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Part of the Advances in Intelligent Systems and Computing book series (AISC,volume 1140)

Abstract

‘Graphic design’ and ‘typography’ have become interchangeable terms to define the practice of deliberate visual communication, in spite of the first term implying a heavy emphasis on images absent in the second term. While graphic designers need also to deal with pictures the problem exists that theories on typography do not and cannot explain pictures. This paper sets out to explain that picture theory can apply to typography. I explain an approach taken to categorise pictures according to their level of fidelity. I will explain how the visual faculties of the cognitive system are concerned with categorizing and identifying elements of the visible world and how this leads to a means of picture making, namely, caricature. Applying visual caricature methods to typefaces is a novel method explained here to demonstrate that picture theory can be applied productively in typography.

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Authors and Affiliations

  1. Department of Design, School of Arts and Humanities, Edith Cowan University, 2 Bradford Street, Mount Lawley, 6050, Australia

    Stuart Medley

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  1. Stuart Medley
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Correspondence to Stuart Medley .

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Editors and Affiliations

  1. University of Sassari, Alghero, Italy

    Enrico Cicalò

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Medley, S. (2020). The ‘Graphic’ in ‘Typographic’: Picture Theory Applied to Type Through Caricature. In: Cicalò, E. (eds) Proceedings of the 2nd International and Interdisciplinary Conference on Image and Imagination. IMG 2019. Advances in Intelligent Systems and Computing, vol 1140. Springer, Cham. https://doi.org/10.1007/978-3-030-41018-6_24

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  • DOI: https://doi.org/10.1007/978-3-030-41018-6_24

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-41017-9

  • Online ISBN: 978-3-030-41018-6

  • eBook Packages: EngineeringEngineering (R0)

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