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Key International Markets: Distribution and Consumption of Danish TV Drama Series in Germany and the UK

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Danish Television Drama

Part of the book series: Palgrave European Film and Media Studies ((PEFMS))

Abstract

During the 2010s, Danish TV drama series unexpectedly achieved global success. A vital role in this journey by a small European country into the world is occupied by the German and British TV markets. This chapter examines how serialized Danish TV drama entered these two instrumental markets in very different ways. It considers the specific German and British market dynamics at key moments between 2005 and 2018, alongside wider technological changes and attendant market transformations. The two case studies also reveal the increasingly transnational character of TV production, distribution, and consumption. Theoretically, this chapter aims to contribute to a more nuanced understanding of transnational programme circulation, something that will undoubtedly continue to grow in TV’s online era thanks to the increasingly discerning viewers it creates.

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Notes

  1. 1.

    The notion of the transnational focuses on aspects of border crossings but does not deny the existence of borders. We deliberately speak of the German and British markets rather than Germany and the UK, though, to indicate that we refer to the operational level of the TV industry, not the two countries as such, nor to any mythological national cultures.

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Author information

Authors and Affiliations

  1. Aarhus University, Aarhus, Denmark

    Susanne Eichner

  2. University of Roehampton, London, UK

    Andrea Esser

Authors
  1. Susanne Eichner
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  2. Andrea Esser
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Corresponding author

Correspondence to Susanne Eichner .

Editor information

Editors and Affiliations

  1. Aarhus University, Aarhus, Denmark

    Anne Marit Waade

  2. University of Copenhagen, Copenhagen, Denmark

    Eva Novrup Redvall

  3. Aarhus University, Aarhus, Denmark

    Pia Majbritt Jensen

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Eichner, S., Esser, A. (2020). Key International Markets: Distribution and Consumption of Danish TV Drama Series in Germany and the UK. In: Waade, A., Redvall, E., Majbritt Jensen, P. (eds) Danish Television Drama. Palgrave European Film and Media Studies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-40798-8_10

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