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Websites and Social Networks. A Study of Healthcare SMEs in Andalusia

  • Irene Rivera-TriguerosEmail author
  • Juncal Gutiérrez-Artacho
  • María-Dolores Olvera-Lobo
Conference paper
  • 211 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1137)

Abstract

Small and medium sized enterprises face numerous challenges, including opening up to globalized markets, and internationalization. The modern information society provides great opportunities for SMEs, allowing them to communicate their message globally at low cost through Web 2.0 tools like websites and social networks. The objective of this study is to analyze how SMEs in Andalusia from the dentistry sector use the Web 2.0 tools within their reach, and to determine whether relationships exist between the different variables associated with their usage, focusing on the existence or not of websites and/or social networks, the visibility of profiles on websites, the number of followers and the frequency of social network profile updates, among others.

Keywords

Digital marketing SMEs Social networks Websites Web 2.0 

Notes

Acknowledgements

Study supported by the Spanish Ministry of Science, Innovation and Universities (MCIU), the State Research Agency (AEI) and the European Regional Development Fund (ERDF) via the RTI2018.093348.B.I00 project and by the MCIU via the University Staff Training Program (FPU17/00667).

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of Translation and Interpreting, Faculty of Translation and InterpretingUniversity of GranadaGranadaSpain
  2. 2.Department of Information and CommunicationUniversity of Granada, Colegio Máximo de CartujaGranadaSpain
  3. 3.CSICUnidad Asociada Grupo SCImagoMadridSpain

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