Skip to main content
SpringerLink
Log in
Book cover

International Conference on Information Technology & Systems

ICITS 2020: Information Technology and Systems pp 114–123Cite as

The Intention to Use E-Commerce Using Augmented Reality - The Case of IKEA Place

  • Conference paper
  • First Online:

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1137))

Abstract

The evolution of technologies stimulates the e-commerce market. Recently, augmented reality has been creating significant value in the retail sector. This study aims to analyse an application, IKEA Place, which allows consumers to shop online using augmented reality technology without the need for a marker to identify the surface (Markerless Augmented Reality). The model to evaluate this study was based on the constructs of Technology Acceptance Model (TAM) and other models. The sustainability of the study is exploratory and involves identifying whether this application aims to create more confidence and convenience in the acquisition of a product through the support of this technology. The study was carried out in the North of Portugal, obtaining a convenience sampling in the Porto and Braga regions. The results concluded that there are no significant differences based on sociodemographic data, the operating system used, familiarity with the organization related to the intended use. In contrast, technology changes have been found to offer consumers more confidence and convenience of purchase. Significant results were also obtained in terms of user experience, the preference of this application to make online purchases over existing channels, the future use of such technologies by users to purchase a product and the attraction of purchase regarding perceived ease of use of the application under analysis.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Billinghurst, M., Clark, A., Lee, G.: A survey of augmented reality. Found. Trends® Hum.–Comput. Interact. 8(2–3), 73–272 (2015). https://doi.org/10.1561/1100000049

    Article  Google Scholar 

  2. Kotler, P., Kartajaya, H., Setiawan, I.: Marketing 3.0. Book (1a). Elsevier, Rio de Janeiro (2012). https://doi.org/10.1002/9781118257883

    Book  Google Scholar 

  3. IKEA: IKEA apps (2018a). https://www.ikea.com/gb/en/customer-service/ikea-apps/. Accessed 22 Apr 2018

  4. Dacko, S.G.: Enabling smart retail settings via mobile augmented reality shopping apps. Technol. Forecast. Soc. Change 124, 243–256 (2017). https://doi.org/10.1016/j.techfore.2016.09.032

    Article  Google Scholar 

  5. Rese, A., Baier, D., Geyer-Schulz, A., Schreiber, S.: How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions. Technol. Forecast. Soc. Change 124, 306–319 (2017). https://doi.org/10.1016/j.techfore.2016.10.010

    Article  Google Scholar 

  6. Raška, K., Richter, T.: Influence of augmented reality on purchase intention: The IKEA Case. Jönköping International Business School (2017)

    Google Scholar 

  7. IKEA Group: IKEA launches IKEA Place, a new app that allows people to virtually place furniture in their home (2017). http://newsroom.inter.ikea.com/news/ikea-launches-ikea-place–a-new-app-that-allows-people-to-virtually-place-furniture-in-their-home/s/f5f003d7-fcba-4155-ba17-5a89b4a2bd11. Accessed 12 Dec 2017

  8. IKEA: IKEA place app launches on Android, allowing millions of people to reimagine home furnishings using AR. (2018b). https://www.ikea.com/us/en/about_ikea/newsitem/031918-IKEA-Place-app-launches-on-Android. Accessed 12 May 2018

  9. Azuma, R.: A survey of augmented reality. Presence: Teleoper. Virtual Environ. 6(4), 355–385 (1997). https://doi.org/10.1162/pres.1997.6.4.355

    Article  Google Scholar 

  10. Reitmayr, G., Drummond, T.: Going out: robust model-based tracking for outdoor augmented reality. In: 2006 IEEE/ACM International Symposium on Mixed and Augmented Reality, pp. 109–118. IEEE (2006). https://doi.org/10.1109/ISMAR.2006.297801

  11. Feng, Z., Duh, H.B.-L., Billinghurst, M.: Trends in augmented reality tracking, interaction and display: a review of ten years of ISMAR. In: 2008 7th IEEE/ACM International Symposium on Mixed and Augmented Reality, pp. 193–202. IEEE (2008). https://doi.org/10.1109/ISMAR.2008.4637362

  12. Carmigniani, J., Furht, B., Anisetti, M., Ceravolo, P., Damiani, E., Ivkovic, M.: Augmented reality technologies, systems and applications. Multimed. Tools Appl. 51(1), 341–377 (2011). https://doi.org/10.1007/s11042-010-0660-6

    Article  Google Scholar 

  13. Porter, M., Heppelmann, J.: Why every organization needs an augmented reality strategy. Harvard Bus. Rev. 2017(November-December), 1–13 (2017)

    Google Scholar 

  14. Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q. 13(3), 319 (1989). https://doi.org/10.2307/249008

    Article  Google Scholar 

  15. Davis, F.D., Venkatesh, V.: A critical assessment of potential measurement biases in the technology acceptance model: three experiments. Int. J. Hum.-Comput. Stud. 45(1), 19–45 (1996). https://doi.org/10.1006/ijhc.1996.0040

    Article  Google Scholar 

  16. Gefen, D., Karahanna, E., Straub, D.: Trust and TAM in online shopping: an integrated model. MIS Q. 27(1), 51 (2003). https://doi.org/10.2307/30036519

    Article  Google Scholar 

  17. Huang, T.-L., Liao, S.: A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness. Electron. Commer. Res. 15(2), 269–295 (2015). https://doi.org/10.1007/s10660-014-9163-2

    Article  Google Scholar 

  18. Porter, C., Donthu, N.: Using the technology acceptance model to explain how attitudes determine Internet usage: the role of perceived access barriers and demographics. J. Bus. Res. 59(9), 999–1007 (2006). https://doi.org/10.1016/j.jbusres.2006.06.003

    Article  Google Scholar 

  19. Venkatesh, V.: Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model. Inf. Syst. Res. 11(4), 342–365 (2000). https://doi.org/10.1287/isre.11.4.342.11872

    Article  Google Scholar 

  20. Venkatesh, V., Bala, H.: Technology acceptance model 3 and a research agenda on interventions. Decis. Sci. 39(2), 273–315 (2008). https://doi.org/10.1111/j.1540-5915.2008.00192.x

    Article  Google Scholar 

  21. Venkatesh, V., Davis, F.D.: A theoretical extension of the technology acceptance model: four longitudinal field studies. Manag. Sci. 46(2), 186–204 (2000). https://doi.org/10.1287/mnsc.46.2.186.11926

    Article  Google Scholar 

  22. Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D.: User acceptance of information technology: toward a unified view. MIS Q. 27(3), 425 (2003). https://doi.org/10.2307/30036540

    Article  Google Scholar 

  23. Konzen, A.A., Pelegrini, P., Baggenstoss, S., Silva, R.T.P.: A realidade virtual aumentada como ferramenta de atratividade de compra no e-commerce. In: XXVIII Enangrad, Brasilia, p. 18 (2017)

    Google Scholar 

  24. Forsythe, S., Liu, C., Shannon, D., Gardner, L.C.: Development of a scale to measure the perceived benefits and risks of online shopping. J. Interact. Market. 20(2), 55–75 (2006). https://doi.org/10.1002/dir.20061

    Article  Google Scholar 

  25. Ghaffar Khan, A.: Electronic commerce: a study on benefits and challenges in an emerging economy. Global J. Manag. Bus. Res.: B Econ. Commerce 1, 5 (2016)

    Google Scholar 

  26. Lim, W.M., Ting, D.H.: E-shopping: an analysis of the technology acceptance model. Modern Appl. Sci. 6(4) (2012). https://doi.org/10.5539/mas.v6n4p49

  27. Baptista, M.J., Sousa, C.S.: Como fazer investigação, dissertações, teses e relatórios segundo Bolonha (4a). Pactor, Lisboa (2011)

    Google Scholar 

  28. Malhotra, N.K.: Pesquisa de marketing: foco na decisão (3a). Pearson Education do Brasil, São Paulo (2011)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. IPAM, Portuguese Institute of Marketing, Porto, Portugal

    Carlos Alves & José Luís Reis

  2. Research Unit CEDTUR/CETRAD, ISMAI, Maia University Institute, Maia, Portugal

    José Luís Reis

Authors
  1. Carlos Alves
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. José Luís Reis
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to José Luís Reis .

Editor information

Editors and Affiliations

  1. DEI/FCT, University of Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. Facultad de Geografia, University of Santiago de Compostela, Santiago de Compostela, Spain

    Carlos Ferrás

  3. Facultad de Ingeniería, Universidad Distrital Francisco José de, Bogota, Colombia

    Carlos Enrique Montenegro Marin

  4. Facultad de Ingeniería, Universidad Distrital Francisco José de, Bogota, Colombia

    Víctor Hugo Medina García

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Alves, C., Luís Reis, J. (2020). The Intention to Use E-Commerce Using Augmented Reality - The Case of IKEA Place. In: Rocha, Á., Ferrás, C., Montenegro Marin, C., Medina García, V. (eds) Information Technology and Systems. ICITS 2020. Advances in Intelligent Systems and Computing, vol 1137. Springer, Cham. https://doi.org/10.1007/978-3-030-40690-5_12

Download citation

Publish with us

Policies and ethics

Search

Navigation