Abstract
Giga-events disrupt urban communities and businesses rendering vulnerable social groups marginalised, unable to leverage economic benefits. We focus on event visitor economies during the ‘live staging’ between the Olympic Games Opening and Closing Ceremony. Giga-events are managed to redirect visitor economic consumption from small business communities towards official sites of corporate consumption. Using this critique of large-scale events, the burgeoning accounts of liminality are used to disrupt and provide a potential antidote to the neoliberal practices of giga-events. Proposing where liminality may be fostered demonstrates the conceptual and practical ways host communities, policymakers, event managers can develop emancipatory spaces ‘betwixt and in-between’. Divergent forms of liminal space have been overlaid across ‘Live Sites’ to illustrate how vulnerable social groups can leverage visitor economy opportunities.
Keywords
- Giga-events
- Liminality
- Liminoidal
- Visitor economy
- Micro and small businesses
- Festival–event–leverage complex
This is a preview of subscription content, access via your institution.
Buying options

(Adapted from Duignan et al., 2018)
References
Armstrong, G., Giulianotti, R., & Hobbs, D. (2017). Policing the London 2012 Olympics. London: Routledge.
ARUP. (2017). Cities Alive: Rethinking legacy for host cities. Retrieved from https://www.arup.com/-/media/arup/files/publications/c/170407hclegacy-a5-v6.pdf.
Balduck, A.-L., Maes, M., & Buelens, M. (2011). The social impact of the Tour de France: Comparisons of residents’ pre- and post-event perceptions. European Sport Management Quarterly, 11(2), 91–113.
Cade, N., Everett, S., & Duignan, M. B. (2019). Leveraging digital and physical spaces to access high-risk favela communities: Amplifying lost narratives in Rio’s mega-event city. Tourism Geographies (accepted for publication January 2019).
Carino, L., & Dantas, R. (2017). The most connected Olympic Games of history. In L. J. Mataruna-Dos-Santos & B. G. Pena (Eds.), Mega events footprints: Past, present and future (pp. 1448–1459). Rio de Janeiro: Engenho.
Carvalho, B., Cavalcanti, M., & Venuturupalli, V. R. (2016). Occupy all streets: Olympic urbanism and contested futures in Rio de Janeiro. New York: Terreform.
Caudwell, J., & Rinehart, R. E. (2014). Liminoidal spaces and the moving body: Emotional turns. Emotion, Space and Society, 12(1), 1–3.
CDURP. (2016). Urban operation: Porto Maravilha. Retrieved from http://www.portomaravilha.com.br/conteudo/imprensa/livreto_geral_INGLES_2016.pdf.
Chalip, L. (2004). Beyond impact: A general model for sport event leverage. In B. W. Ritchie & D. Adair (Eds.), Sport tourism: Interrelationships, impacts and issues (pp. 236–252). Clevedon: Channel View Publications.
Chalip, L. (2006). Towards social leverage of sport events. Journal of Sport and Tourism, 11(2), 109–127.
Chalip, L. (2014). From legacy to leverage. In J. Grix (Ed.), Leveraging legacies from sports mega-events: Concepts and cases (pp. 2–12). Basingstoke: Palgrave Macmillan.
Chalip, L. (2018). Trading legacy for leverage. In I. Brittain, J. Bocarro, T. Byers, & K. Swart (Eds.), Legacies and mega events: Fact or fairy tales? (pp. 25–42). London: Routledge.
Clark, J., Kearns, A., & Cleland, C. (2016). Spatial scale, time and process in mega-events: The complexity of host community perspectives on neighbourhood change. Cities, 53, 87–97.
Commission for a Sustainable London 2012. (2012). London 2012—From vision to reality: Post-Games report. Retrieved from http://cslondon.org/wp-content/uploads/downloads/2012/11/CSL_Post%20Games%20Report_Final.pdf.
Cresswell, T. (2014). Place: An introduction (2nd ed.). Oxford: Wiley-Blackwell.
Deleuze, G., & Guattari, F. (1987). A thousand plateaus. Minneapolis: University of Minnesota Press.
Duignan, M. B., Everett, S., Walsh, L., & Cade, N. (2018). Leveraging physical and digital liminoidal spaces: The case of the #EATCambridge Festival. Tourism Geographies, 20(5), 858–879.
Duignan, M. B., & McGillivray, D. (2016). How Rio 2016 satisfied the sponsors while leaving room for the people. Retrieved from http://theconversation.com/how-rio-2016-satisfied-its-sponsors-while-leaving-room-for-the-people-64071.
Duignan, M. B., & McGillivray, D. (2019). Walking methodologies, digital platforms and the interrogation of Olympic spaces: The ‘#RioZones-Approach’. Tourism Geographies (accepted for publication January 2019).
Duignan, M. B., Pappalepore, I., & Everett, S. (2019). The ‘summer of discontent’: Exclusion and communal resistance at the London 2012 Olympic Games. Tourism Management, 70, 355–367.
EventRights. (2019). Project overview. Retrieved from http://eventrights.net/.
Federation of Small Businesses. (2013). Passing the baton: How small business have been affected by the London 2012 Games. Retrieved from http://www.fsb.org.uk/policy/rpu/london/assets/passingthebaton_fsb_final.pdf.
Financial Times. (2012). Businesses miss out on Olympics party [video online]. Retrieved from https://www.ft.com/video/e078c9e7-e4a6-3183-8880-311d51728d0c.
Flyvbjerg, B., Bruzelius, N., & Rothengatter, W. (2003). Megaprojects and risk: An anatomy of ambition. Cambridge: Cambridge University Press.
Getz, D. (2005). Event management and event tourism (2nd ed.). New York: Cognizant Communication Corporation.
Girginov, V. (2017). Leveraging the Olympic Games: Universal and local imaginaries and mobilities. In N. B. Salazar, C. Timmerman, J. Wets, L. G. Gato, & S. Van den Broucke (Eds.), Mega-event mobilities: A critical analysis (pp. 145–164). London: Routledge.
Giulianotti, R., Armstrong, G., Hales, G., & Hobbs, D. (2015). Global sport mega-events and the politics of mobility: The case of the London 2012 Olympics. The British Journal of Sociology, 66(4), 118–140.
Gold, J. R., & Gold, M. M. (2018). Urban segments and event spaces: World’s fairs and Olympic sites. In C. Hein (Ed.), The Routledge handbook of planning history (pp. 348–363). London: Routledge.
Healey, P. (2002). On creating the ‘city’ as a collective resource. Urban Studies, 39(10), 1777–1792.
Hede, A.-M. (2007). Managing special events in the new era of the triple bottom line. Event Management, 11(1–2), 13–22.
House of Lords. (2013). Keeping the flame alive: The Olympic and Paralympic legacy. Retrieved from http://www.publications.parliament.uk/pa/ld201314/ldselect/ldolympic/78/78.pdf.
IOC. (2016). IOC marketing: Media guide—Olympic Games Rio 2016. Retrieved from https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Games/Summer-Games/Games-Rio-2016-Olympic-Games/Media-Guide-for-Rio-2016/IOC-Marketing-Media-Guide-Rio-2016.pdf.
IOC. (2018). Olympic Agenda 2020—Olympic Games: The new norm. Retrieved from https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/News/2018/02/2018-02-06-Olympic-Games-the-New-Norm-Report.pdf.
Kirby, S. I., Duignan, M. B., & McGillivray, D. (2018). Mega-sport events, micro and small business leveraging: Introducing the “MSE-MSB Leverage Model”. Event Management, 22(6), 917–931.
Lauermann, J. (2014). Competition through interurban policy making: Bidding to host megaevents as entrepreneurial networking. Environment and Planning A, 46(11), 2638–2653.
London Chamber of Commerce and Industry. (2012). The final hurdle: Securing a business legacy. London: LCCI.
McGillivray, D., & Frew, M. (2015). From fan parks to live sites: Mega events and the territorialisation of urban space. Urban Studies, 52(14), 2649–2663.
Mills, B. M., & Rosentraub, M. S. (2013). Hosting mega-events: A guide to the evaluation of development effects in integrated metropolitan regions. Tourism Management, 34, 238–246.
Müller, M. (2015). What makes an event a mega-event? Definitions and sizes. Leisure Studies, 34(6), 627–642.
O’Brien, D. (2006). Event business leveraging: The Sydney 2000 Olympic Games. Annals of Tourism Research, 33(1), 240–261.
O’Brien, D., & Chalip, L. (2007). Executive training exercise in sport event leverage. International Journal of Culture, Tourism and Hospitality Research, 1(4), 296–304.
Osborn, G., & Smith, A. (2016). Olympic brandscapes: London 2012 and the seeping commercialisation of public space. In G. Poynter, V. Viehoff, & Y. Li (Eds.), The London Olympics and urban development (pp. 139–153). Abingdon: Routledge.
Pappalepore, I., & Duignan, M. B. (2016). The London 2012 cultural programme: A consideration of Olympic impacts and legacies for small creative organisations in East London. Tourism Management, 54, 344–355.
Peachey, J. W., Borland, J., Lobpries, J., & Cohen, A. (2015). Managing impact: Leveraging sacred spaces and community celebration to maximize social capital at a sport-for-development event. Sport Management Review, 18(1), 86–98.
Pink, S. (2013). Doing visual ethnography (3rd ed.). Los Angeles: Sage.
Raco, M., & Tunney, E. (2010). Visibilities and invisibilities in urban development: Small business communities and the London Olympics 2012. Urban Studies, 47(10), 2069–2091.
Rede Nacional do Esporte. (2016). Media guide: Rio 2016 Olympic and Paralympic Games. Retrieved from http://rededoesporte.gov.br/en/news/federal-government-launches-journalist-guide-for-the-rio-2016-olympic-and-paralympic-games/media-guide-rio-2016-olympic-and-paralympic-games-english.
Rio 2016. (2009a). Candidature file for Rio de Janeiro to host the 2016 Olympic and Paralympic Games (Vol. 1). Rio de Janeiro: Rio 2016 Candidate City.
Rio 2016. (2009b). Candidature file for Rio de Janeiro to Host the 2016 Olympic and Paralympic Games (Vol. 3). Rio de Janeiro: Rio 2016 Candidate City.
RioZones. (2016). #RioZones blog. Retrieved from https://riozones.wordpress.com/.
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567–587.
Robinson, R. (2006). Nowhere, in particular: Kazuo Ishiguro’s The Unconsoled and Central Europe. Critical Quarterly, 48(4), 107–130.
Schumpeter, J. A. (1942). Capitalism, socialism, and democracy. London: Harper & Brothers.
Shields, R. (1990). The ‘system of pleasure’: Liminality and the carnivalesque at Brighton. Theory, Culture and Society, 7(1), 39–72.
Thomassen, B. (2009). The uses and meaning of liminality. International Political Anthropology, 2(1), 5–28.
Thomassen, B. (2014). Liminality and the modern: Living through the in-between. Farnham: Ashgate.
Turner, V. W. (1969). The ritual process: Structure and anti-structure. New York: Cornell University Press.
Turner, V. W. (1979). Liminal to liminoid, in play, flow, and ritual: An essay in comparative symbology. Rice University Studies, 60(3), 53–92.
Turner, V. W. (1984). Liminality and the performative genres. In J. J. MacAloon (Ed.), Rite, drama, festival, spectacle: Rehearsals toward a theory of cultural performance (pp. 19–41). Philadelphia: Institute for the Study of Human Issues.
Turner, V. W. (1992). Blazing the trail: Way marks in the exploration of symbols. Tucson: University of Arizona Press.
Turner, V. W., Harris, J. C., & Park, R. J. (1983). Liminal to liminoid, in play, flow, and ritual: An essay in comparative symbology. In J. C. Harris & R. J. Park (Eds.), Play, games and sports in cultural contexts (pp. 123–164). Champaign: Human Kinetics Publishers.
Uchoa, R., & Barros, G. B. (2017). Cisco social, urban and technological legacy for Rio 2016. In L. J. Mataruna-Dos-Santos & B. G. Pena (Eds.), Mega events footprints: Past, present and future (pp. 1141–1155). Rio de Janeiro: Engenho.
Urry, J. (2002). The tourist gaze (2nd ed.). London: Sage.
Vlachos, P. (2016). The London 2012 Olympics and small local business: A 5-year longitudinal study of south-east London. In G. Poynter, V. Viehoff, & Y. Li (Eds.), The London Olympics and urban development (pp. 176–193). Abingdon: Routledge.
Voase, R. (2018). Holidays under the hegemony of hyper-connectivity: Getting away, but unable to escape? Leisure Studies, 37(4), 384–395.
Yarnal, C. M., & Kerstetter, D. (2005). Casting off: An exploration of cruise ship space, group tour behavior, and social interaction. Journal of Travel Research, 43(4), 368–379.
Ziakas, V. (2016). Fostering the social utility of events: An integrative framework for the strategic use of events in community development. Current Issues in Tourism, 19(11), 1136–1157.
Ziakas, V., & Boukas, N. (2013). Extracting meanings of event tourist experiences: A phenomenological exploration of Limassol carnival. Journal of Destination Marketing and Management, 2(2), 94–107.
Zimbalist, A. (2015). Circus maximus: The economic gamble behind hosting the Olympics and the World Cup. Washington: Brookings Institution Press.
Zimbalist, A. (2017). Rio 2016: Olympic myths, hard realities. Washington: Brookings Institution Press.
Zizek, S. (2008). Violence: Six sideways reflections. London: Profile Books.
Acknowledgement
This work was supported by 2020 Marie Skłodowska-Curie Actions [Research and Innovation grant agreement no. 823815].
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 The Author(s)
About this chapter
Cite this chapter
Kirby, S.I., Duignan, M.B. (2020). Searching for Sites of Liminality in Giga-Events. In: Lamond, I., Moss, J. (eds) Liminality and Critical Event Studies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-40256-3_6
Download citation
DOI: https://doi.org/10.1007/978-3-030-40256-3_6
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-40255-6
Online ISBN: 978-3-030-40256-3
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)