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Introduction to Intercultural Project Customer Engagement

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Engagement of Intercultural Project Customers

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

Since project success depends ultimately on the project customer and the project customer is ever more likely to come from other cultures, it is indispensable to engage these project customers across cultural boundaries. The first chapter establishes this problem and describes the approach of this study.

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Authors and Affiliations

  1. FOM University of Applied Sciences, Dortmund, Nordrhein-Westfalen, Germany

    Patrick Lückmann

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  1. Patrick Lückmann
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Lückmann, P. (2020). Introduction to Intercultural Project Customer Engagement. In: Engagement of Intercultural Project Customers. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-39485-1_1

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