Abstract
The main disciplines of business are introduced: strategy; marketing; finance; product and service delivery; and staffing. These disciplines are evaluated from a social and economic point of view. The influences of technology and the new and evolving organisation forms are noted, and the work opportunities and constraints that are delivered as the result. This chapter also refers to the need to deliver human and social value as a condition of effective business.
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References and Further Reading
Boyatzis, R., M. Smith, and E. Van Osten. 2019. Helping People Change. Harvard.
Goleman, D. 1995. Emotional Intelligence. Bantam.
Grattan, L. 2005. Living Strategy. Pearson.
Peters, T., and N. Austin. 1988. Thriving on Chaos. Harper and Row.
Pettinger, R. 2005. Contemporary Strategic Management. Palgrave.
Porter, M.E. 1980. Competitive Strategy. Free Press.
Porter, M.E. 1985. The Competitive Advantage of Nations. Free Press.
Yeung, A., and D. Ulrich. 2019. Reinventing the Organisation. Harvard.
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Pettinger, R. (2020). The Disciplines of Business. In: The Socio-Economic Foundations of Sustainable Business. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-39274-1_4
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DOI: https://doi.org/10.1007/978-3-030-39274-1_4
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