Skip to main content

Combining Qualitative and Digital Methods for Exploratory Framing Analyses: The Case of Alternative Video Coverage of the Syrian War on YouTube

  • Chapter
  • First Online:
Understanding Media and Society in the Age of Digitalisation

Abstract

It is claimed that the Syrian War is the most socially mediated war in history thus far. This paper explores how the Syrian War is framed and discussed in YouTube, which has become a central stage for reporting and discussing the conflict in a global-transnational setting. The case study focuses on the coverage of the alleged chemical attacks in Khan Sheikhoun on April 2017 in non-mainstream media content published on the platform. The analysis has two purposes: to explore how the conflict is framed by alternative sources and to examine how viewers react to this content. The data yielded with this mixed methods design eventually helps with mapping the discourse in the web.

Indicators “USA” and “UN” were double-checked in the output, and instances that implied the comment did not refer to the country or organization respectively were excluded.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Agnotology is derived from “agnosis” which is the neoclassical Greek word for ignorance.

  2. 2.

    Video 5: “I think the Obama administration had a great opportunity to solve this crisis.”

  3. 3.

    Video 1: “If Trump is indeed an illuminati puppet, which is the most probable.”

  4. 4.

    Video 4: “The left (democrats) want the ring, they want power”, “commit war crimes”, “you don’t have to leave the borders to make the arrests”

  5. 5.

    Video 4: “New York Times claim that the rebels have used chemical weapons 50 times—madness.”

  6. 6.

    Video 3: “WMD were destroyed,” “Syrian rebel groups have Sarin,” “Why would Assad invite US to Syria to inspect WMD and then use it to launch an attack on civilians?”

  7. 7.

    Video 5: “Right now Assad is winning, he has the upper hand. He has Russia and the US on his side.”

  8. 8.

    Video 3: “The white helmets are not using gloves while carrying the dead and the wounded.”

  9. 9.

    Video 3: CNN Hersh: “The most radical Jihadi has sarin.”

  10. 10.

    Video 5: NBC News, President Trump: “Let’s say you get rid of Assad, who is going to replace him?”.

  11. 11.

    Video 5: BBC, Igor Konoshenkoy (Russian Defence Military Spokesman) “Which produced chemical warfare munitions.”

  12. 12.

    Video 2: CNN, Republican Massey: “It is hard to know what is happening in Syria right now.”

  13. 13.

    Video 4: “Today is the day that we decide if the war ends or goes on forever. Today is the day that we decide whether millions live or die.”

  14. 14.

    Video 1: “If Trump is an illuminati puppet like Bush and Obama.”

References

  • Bruns, A. (2017). Gatewatching and News Curation. Journalism, Social Media, and the Public Sphere. New York: Peter Lang.

    Google Scholar 

  • Burgess, J., & Green, J. (2018). YouTube. Cambridge: Polity Press.

    Google Scholar 

  • Carpentier, N. (2011). The Ideological Model of War. Discursive mediations of the Self and the Enemy. ResearchGate. Retrieved April 29, 2015 from https://www.researchgate.net/publication/291334674_Introduction_Strengthening_Cultural_War_Studies.

  • Cunningham, D., Everton, S. F., & Schroeder, R. (2015). Social Media and the ISIS Narrative. White Paper. Monterey, CA: Defense Analysis Department, Naval Postgraduate School.

    Google Scholar 

  • Dimitrova, D., & Rodriguez, L. (2011). The Levels of Visual Framing. Journal of Visual Literacy, 30(1), 14–48.

    Google Scholar 

  • Entman, R. M. (1993). Framing: Toward Clarification of a Fractured Paradigm. Journal of Communication, 43(4), 51–84.

    Article  Google Scholar 

  • Evans, G. (2018, March 2). The Unwelcome Revival of ‘Race Science’. The Guardian. Archived from the original on February 20, 2019.

    Google Scholar 

  • Ferra, I. (2016). Understanding the Greek Crisis and Digital Media. A Cyberconflict Approach. In A. Karatzogianni, D. Nguyen, & E. Serafinelli (Eds.), The Digital Transformation of the Public Sphere. Conflict, Migration, Crisis and Culture in Digital Networks. London: Palgrave Macmillan.

    Google Scholar 

  • Goffman, E. (1974). Frame Analysis. An Essay on the Organization of Experience. Cambridge: Harvard University Press.

    Google Scholar 

  • Goodchild, J. (2010, July 8). The Robin Sage Experiment: Fake Profile Fools Security Pros. Network World. Retrieved August 6, 2019 from http://www.networkworld.com/news/2010/070810-the-robin-sage-experiment-fake.html?t51hb.

  • Hall, E. T. (1963). A System for the Notation of Proxemic Behavior. American Anthropologist., 65(5), 1003–1026. https://doi.org/10.1525/aa.1963.65.5.02a00020.

    Article  Google Scholar 

  • Iyengar, S., & Simon, A. (1993). News Coverage of the Gulf Crisis and Public Opinion: A Study of Agenda-setting, Priming and Framing. Communication Research, 20, 365–383.

    Article  Google Scholar 

  • Jameson, F. (2005). Archaeologies of the Future: The Desire Called Utopia and Other Science Fictions. London and New York: Verso.

    Google Scholar 

  • Jarbou, R. (2018). Know Your Enemy: The Saudi Women’s Driving Campaign from Flyers and Faxes to Youtube and Hashtags. Feminist Media Studies, 18(2), 321–325.

    Article  Google Scholar 

  • Karatzogianni, A. (2006). The Politics of Cyberconflict. London and New York: Routledge.

    Book  Google Scholar 

  • Karatzogianni, A. (2015). Firebrand Waves of Digital Activism 1994–2014. The Rise and Spread of Hacktivism and Cyberconflict. London and New York: Palgrave Macmillan.

    Book  Google Scholar 

  • Karlis, N. (2018). How YouTube Became a Powerful Far-right Propaganda Organ. Salon. Retrieved August 6, 2019 from https://www.salon.com/2018/09/18/how-youtube-became-a-powerful-far-right-propaganda-organ/.

  • Karlsberg, M. (1997). News and Conflict: How Adversarial Frames Limit Public Understanding of Environmental Issues. Alternatives Journal, 23(1), 22–26.

    Google Scholar 

  • Kasparian, Ana (2007, October 26). The Young Turks...From an Armenian’s Perspective. The Young Turks. Retrieved February 12, 2014.

    Google Scholar 

  • Kenyon, G. (2016). The Man Who Studies the Spread of Ignorance. BBC Future. Retrieved April 30, 2015 from https://www.bbc.com/future/article/20160105-the-man-who-studies-the-spread-of-ignorance.

  • Knobloch-Westerwick, S. (2009). Looking the Other Way: Selective Exposure to Attitude-Consistent and Counter Attitudinal Political Information. Communication Research, 36(3), 426–448. https://doi.org/10.1177/0093650209333030.

    Article  Google Scholar 

  • Kozinets, R. V. (2019). YouTube Utopianism: Social Media Profanation and the Clicktivism of Capitalist Critique. Journal of Business Research, 98, 65–81.

    Article  Google Scholar 

  • Levitas, R. (2007). Looking for the Blue: The Necessity of Utopia. Journal of Political Ideologies, 12(3), 289–306.

    Article  Google Scholar 

  • Lewis, R. (2018). YouTube’s ‘Alternative Influence Network’ Breeds Rightwing Radicalisation, Report Finds. Retrieved April 30, 2015 from https://www.theguardian.com/media/2018/sep/18/report-youtubes-alternative-influence-network-breeds-rightwing-radicalisation.

  • Lynch, M., Freelon, D., & Aday, S. (2013). Blogs and Bullets III. Syria’s Socially Mediated Civil War. Washington: United States Institute of Peace.

    Google Scholar 

  • Matthes, J. (2014). Framing. Baden-Baden: Nomos.

    Google Scholar 

  • Meis, M. (2016). When Is a Conflict a Crisis? On the Aesthetics of the Syrian Civil War in a Social Media Context. In Media, War and Conflict (9).

    Google Scholar 

  • Nguyen, D. (2017). Europe, the Crisis, and the Internet. London: Palgrave Macmillan.

    Book  Google Scholar 

  • Oddie, G. (2013). The Content, Consequence and Likeness Approaches to Verisimilitude: Compatibility, Trivialization, and Underdetermination. Synthese, 190(9), 1647–1687.

    Article  Google Scholar 

  • Powers, S., & O’Loughlin, B. (2015). The Syrian Data Glut. Rethinking the Role of Information in Conflict. Media, War & Conflict, 8(2), 172–180.

    Article  Google Scholar 

  • Radcliffe, D., & Lam, A. (2018). Social Media in the Middle East: The Story of 2017. University of Oregon.

    Google Scholar 

  • Saif, H., Dickinson, T., Kastler, L., Fernandez, M., & Alani, H. (2017). A Semantic Graph-Based Approach for Radicalisation Detection on Social Media. In E. Blomqvist, D. Maynard, A. Gangemi, R. Hoekstra, P. Hitzler, & O. Hartig (Eds.), The Semantic Web. 4th International Conference, ESWC 2017, Portorož, Slovenia, May 28–June 1, 2017, Proceedings, Part I.

    Google Scholar 

  • Schneider, S. M., & Foot, K. A. (2006). Web Sphere Analysis. An Approach to Studying Online Action. In C. Hine (Ed.), Virtual Methods. Issues in Social Research on the Internet. Oxford and New York: Berg.

    Google Scholar 

  • Shen, F. (2004). Effects of News Frames and Schemas on Individuals Issue, Interpretations and Attitudes. Journalism and Mass Communication Quarterly, 81(2), 400–416.

    Article  Google Scholar 

  • Smit, R., Heinrich, A., & Broersma, M. (2017). Witnessing in the New Memory Ecology: Memory Construction of the Syrian Conflict on YouTube. New Media & Society, 19(2), 289–307.

    Google Scholar 

  • Smyrnaios, N. (2018). The Internet Oligopoly. Bingley: Emerald Publishing.

    Book  Google Scholar 

  • Srincek, N. (2017). Platform Capitalism. Cambridge and Malden: Polity.

    Google Scholar 

  • Watkins, C. S. (2001). Framing Protest. News Media Frames of the Million Man March. Critical Studies in Media Communication, 18(1), 83–101.

    Article  Google Scholar 

  • Wessels, J. I. (2017). Video Activists from Aleppo and Raqqa as ‘Modern-Day Kinoks’? An Audiovisual Narrative of the Syrian Revolution. Middle East Journal of Culture and Communication, 10(2–3), 159–174.

    Article  Google Scholar 

  • YouTube. (2018). Press. Retrieved March 02, 2018, from https://www.youtube.com/yt/about/press/.

  • Zimmermann, J. (2015). Hermeneutics: A Very Short Introduction (p. 2). Oxford: Oxford University Press. 9780199685356.

    Google Scholar 

  • Zuboff, S. (2019). The Age of Surveillance Capitalism. The Fight for a Human Future at the New Frontier of Power. New York: Editions Milan.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ivonne Dekker .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Dekker, I., Nguyen, D. (2020). Combining Qualitative and Digital Methods for Exploratory Framing Analyses: The Case of Alternative Video Coverage of the Syrian War on YouTube. In: Nguyen, D., Dekker, I., Nguyen, S. (eds) Understanding Media and Society in the Age of Digitalisation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-38577-4_6

Download citation

Publish with us

Policies and ethics