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From Being Observed to Becoming an Active Participant: How Visual Research Methods Contribute to Producing Useful and Credible Knowledge

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Responsible Research for Better Business

Abstract

For us management scholars, gaining access to informants in organizations is crucial in terms of knowledge production and cutting-edge teaching. Not only does data collection support our career advancement, but it also contributes to our broadened body of expertise. But what do our respondents get out of the data collection process? Extant research has investigated the connections between industry and academia and how scholars depart from fieldwork, but to date informant reflexivity has not received much scholarly attention. Thus, the purpose of this chapter is to look at visual research methods, and drawings created by informants in particular, as acts of changing modalities and therefore positively contributing to informant reflexivity.

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Author information

Authors and Affiliations

  1. Dubai Institute of Design and Innovation, Dubai, United Arab Emirates

    Miikka J. Lehtonen

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  1. Miikka J. Lehtonen
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Correspondence to Miikka J. Lehtonen .

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Editors and Affiliations

  1. Business Ethics Center, Corvinus University of Budapest, Budapest, Hungary

    László Zsolnai

  2. The Anthesis Group, London, UK

    Mike J. Thompson

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Lehtonen, M.J. (2020). From Being Observed to Becoming an Active Participant: How Visual Research Methods Contribute to Producing Useful and Credible Knowledge. In: Zsolnai, L., Thompson, M. (eds) Responsible Research for Better Business. Palgrave Studies in Sustainable Business In Association with Future Earth. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-37810-3_7

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