Social Media in University Studies: An Overview

Abstract

An inductive qualitative research strategy allows for an overview of what is written on the research object in order to capture the context of the research; therefore, first an overview of the existing literature on social media in university studies needs to be presented. An overview of what is written on social media in university studies allows us to capture a picture of the variety of discourses concerning the research object. For this reason, the first chapter is devoted to a literature overview focusing on theoretical foundations of the research on social media in university studies, the “social media” definition and also presenting social media use in university studies, emerging changes in university studies due to social media use, and new educational approaches to integrating social media into university studies. It also overviews insights on applying a phenomenological approach to technology and technology application in education, including social media use in university studies. It embraces the philosophical background and phenomenological insights on education and technology.