Abstract
An intangible is a non-monetary asset that manifests itself by its economic properties. It does not have physical substance but grants rights and economic benefits to its owner. Intangibles are the core component of modern competitive advantage that expresses the leverage of a business over its competitors. Digital intangibles are typically embedded in catching-up traditional firms or innovative startups. The valuation framework may so conveniently start from the standard valuation approaches of the firm and then incorporate intangibles in a more comprehensive appraisal.
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Acknowledgements
I wish to thank Rebecca Renili, Claudia Muratori, and my beloved daughter Elisa for their helpful comments. The usual disclaimer applies. Any digital comment may be sent to roberto.morovisconti@morovisconti.it or visiting www.morovisconti.com.
Milan, Italy, Università Cattolica del Sacro Cuore, February 2020.
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Moro Visconti, R. (2020). Introduction. In: The Valuation of Digital Intangibles. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-36918-7_1
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DOI: https://doi.org/10.1007/978-3-030-36918-7_1
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-030-36918-7
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