Industrial Design in Event Tourism Marketing: The Case of Thessaloniki International Film Festival Pavilion

Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


Tourism is a growing worldwide industry, tourism marketing affects substantially the creation of a destination’s brand. In this respect event tourism affects both the cultural and social realm, that is developed by local events and festivals. Film festivals and cultural events for example, increases the popularity of a destination because of the promotion taking place through the film industry, and other cultural organization and communities. In this paper the effect that industrial design has in tourism and more specifically in the event tourism marketing is examined. More specifically a case study that focus on the design aspects and elements of a pavilion created for the Thessaloniki International Film Festival, is presented and the ways that it promotes the event and tourism through an innovative design approach. Through this case study, we aim to introduce an industrial design approach to tourism marketing from a strategic and experiential point of view.


Event tourism Tourism marketing Film festival Product design 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Western Macedonia UniversityKoila KozaniGreece

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