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Intelligent Packaging as a Dynamic Marketing Tool for Tourism

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Strategic Innovative Marketing and Tourism

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Abstract

In the age of immense technological developments, a large percentage of tourists, regardless of age, educational level and place of residence, seek knowledge and dynamic interaction in communication and processing of data to the visitor of the tourist area. The development of new technologies as well as the need of the tourist market with increasing demands (qualitative and quantitative) began to redefine the term of packaging (in the wider context of the concept) to the new data. In the field of tourism, the concept of intelligent packaging identifies systems and applications implemented by the packaging industry. Through the new information systems, new communication relationships between transmitter and receiver, tourists and exhibits are supported. The scientific space of Marketing promotes and upgrades, through the technological developments of intelligent systems, to tourism, as a dynamic tool, adapting the new needs of tourists, to the capabilities offered by intelligent systems that mainly concern mobile phone communication. Through new approaches to intelligent communication systems, new interactions are supported. The new formulas that exist on many levels in our society, combined with the innovative developments in electronic communication, shape the human culture and approach of the tourist visitor.

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Author information

Authors and Affiliations

  1. University of West Attica, Aigaleo, Greece

    Athina Mountzouri, Apostolos Papapostolou & Spyridon Nomikos

Authors
  1. Athina Mountzouri
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  2. Apostolos Papapostolou
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  3. Spyridon Nomikos
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Corresponding author

Correspondence to Athina Mountzouri .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of West Attica, Aigaleo, Greece

    Androniki Kavoura

  2. Department of Business Administration, State University of New York at Oswego, Oswego, NY, USA

    Efstathios Kefallonitis

  3. Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece

    Prokopios Theodoridis

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Mountzouri, A., Papapostolou, A., Nomikos, S. (2020). Intelligent Packaging as a Dynamic Marketing Tool for Tourism. In: Kavoura, A., Kefallonitis, E., Theodoridis, P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-36126-6_5

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