Abstract
Small and medium-sized municipalities in regions, where former industry collapsed (coal mines closed, manufacturing transferred to cheaper countries, etc.) are facing outflow of people in productive age and brain drain. This results in an aging population, and even lower attractiveness for youngers to stay or to come, despite wonderful nature around and potential for tourism. Our research aims to understand both the reasons for such development and real needs of the region and people living there. Improving the living comfort of local people, focus on how to support attractiveness for tourists. Design of infrastructure for young families, seniors, bikers, make better connection and marketing of beautiful surroundings may be way, how to move forward. The aim of the article was to determine the possibilities of increasing the comfort and attractiveness of selected municipalities for current and potential residents and tourists. Our research was focused on two medium-sized municipalities, with a different past background. Outputs may be generalized and suggestive for other municipalities worldwide.
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Acknowledgments
The research described in this paper has been financed by TAČR—program ÉTA-project TL02000559 Safe and secure cities for pedestrians and senior citizens.
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Lizbetinova, L., Nyvlt, V. (2020). Attractiveness of Small Cities in Rural or Abandoned Regions. In: Kavoura, A., Kefallonitis, E., Theodoridis, P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-36126-6_38
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DOI: https://doi.org/10.1007/978-3-030-36126-6_38
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