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The Value of Cultural Routes in Greece: Examination of the Current Situation

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Strategic Innovative Marketing and Tourism

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Abstract

International trends and growing demands in the field of cultural tourism gave birth to Cultural Routes in recent years. It is a program of the Council of Europe. In our study we will examine the influence of this program on the management of the material and intangible heritage of mankind. Our study emphasizes the benefits that can be gained for Greece. Given the economic crisis and the resulting social crisis that has plagued Greece in recent years, it is imperative that the adoption of new cultural models that will strengthen the economy at local, regional and national levels will create incentives for entrepreneurship and the preservation of cultural heritage. Regarding the current situation in Greece, the paper unveils that there are some fine examples which can be used as role models for the future development of new cultural routes. However, there is a need to create the necessary policies and initiatives from the side of the Greek state.

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Author information

Authors and Affiliations

  1. National and Kapodistrian University of Athens, Athens, Greece

    Lambros Vasiliadis

  2. University of Thessaly, Volos, Greece

    Dimitrios Belias

Authors
  1. Lambros Vasiliadis
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  2. Dimitrios Belias
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Corresponding author

Correspondence to Dimitrios Belias .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of West Attica, Aigaleo, Greece

    Androniki Kavoura

  2. Department of Business Administration, State University of New York at Oswego, Oswego, NY, USA

    Efstathios Kefallonitis

  3. Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece

    Prokopios Theodoridis

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Vasiliadis, L., Belias, D. (2020). The Value of Cultural Routes in Greece: Examination of the Current Situation. In: Kavoura, A., Kefallonitis, E., Theodoridis, P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-36126-6_119

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