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E-Banking Users’ Profiles in Lebanon Exploration of the Role of Socio-Demographic Factors

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ICT for an Inclusive World

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 35))

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Abstract

Referring to the model developed by Rogers [8] on the diffusion of innovations and that of Venkatesh and Morris [9], this article aims to explore and identify the role of the socio-demographic factors in the adoption of e-banking by the clientele of a big commercial bank operating in Lebanon. The analysis and processing of data emanating from the bank through the SPSS software allow us to draw representative profiles of customers based on their socio-demographic criteria. The obtained results are consistent with previous researches and confirmed the impact of age, income, educational level and profession on the adoption of e-banking by the Lebanese consumer. These results provide an in-depth understanding of the role of socio-demographic characteristics in the use of electronic distribution channels and help Lebanese banking institutions better establish strategies for promoting online banking services in the future.

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Notes

  1. 1.

    Income inequality: Lebanon is ranked 129th among 141 countries, Report published by the Ministry of Finance and the United Nations Development Programs, 2017.

  2. 2.

    Multiple Indicators Cluster Survey, 2012 Report of the Central Administration of Statistics, volume 3, p. 76.

  3. 3.

    Idem, p. 26.

  4. 4.

    Idem, p. 70.

  5. 5.

    Daccache, Salim, The Lebanese Educational System: an overview of realities, problems and challenges, Colloque Fondation Oasis, Maison de la montagne, Lebanon, 2012.

  6. 6.

    World Data Atlas.

  7. 7.

    Multiple Indicators Cluster Survey, 2012 Report of the Central Administration of Statistics, Volume 3, p. 70.

  8. 8.

    Idem, p. 72.

  9. 9.

    Income inequality: Lebanon is ranked 129th among 141 countries, Report published by the Ministry of Finance and the United Nations Development Programs, 2017.

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Author information

Authors and Affiliations

  1. Faculty of Business and Management, Saint Joseph University, Beirut, Lebanon

    Bissane Harb & Mariam Saleh

Authors
  1. Bissane Harb
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  2. Mariam Saleh
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Correspondence to Bissane Harb .

Editor information

Editors and Affiliations

  1. Department of Computer Science, Sultan Qaboos University, Muscat, Oman

    Youcef Baghdadi

  2. Business Department, University Paris Nanterre, Nanterre, France

    Antoine Harfouche

  3. Department of Economics and Business Science, University of Cagliari, Cagliari, Italy

    Marta Musso

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Harb, B., Saleh, M. (2020). E-Banking Users’ Profiles in Lebanon Exploration of the Role of Socio-Demographic Factors. In: Baghdadi, Y., Harfouche, A., Musso, M. (eds) ICT for an Inclusive World. Lecture Notes in Information Systems and Organisation, vol 35. Springer, Cham. https://doi.org/10.1007/978-3-030-34269-2_22

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