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Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media

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ICT for an Inclusive World

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 35))

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Abstract

The research paper attempts to find the antecedent factors that influence in adolescents consumer socialization process through social media and its impact on family purchase. Consumer socialization of adolescents through social media has become a key indicator in the area of marketing because of predominant online interaction of consumer. Socialization process framework is adopted to investigate among 254 respondents. The results show there is positive influence of antecedent variables like age, social media and peer identification on Purchase Intention and the variable social media also influences Product Involvement in family decision making. The outcome of this research benefits the academicians and marketers to explore the impact of social media on adolescent in their family decision making.

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Author information

Authors and Affiliations

  1. School of Business Studies and Social Sciences, Christ (Deemed) University, Bangalore, India

    Aarthy Chellasamy

  2. Department of Management Studies, PES University, Bangalore, India

    Jessy Nair

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  1. Aarthy Chellasamy
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  2. Jessy Nair
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Correspondence to Aarthy Chellasamy .

Editor information

Editors and Affiliations

  1. Department of Computer Science, Sultan Qaboos University, Muscat, Oman

    Youcef Baghdadi

  2. Business Department, University Paris Nanterre, Nanterre, France

    Antoine Harfouche

  3. Department of Economics and Business Science, University of Cagliari, Cagliari, Italy

    Marta Musso

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Chellasamy, A., Nair, J. (2020). Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media. In: Baghdadi, Y., Harfouche, A., Musso, M. (eds) ICT for an Inclusive World. Lecture Notes in Information Systems and Organisation, vol 35. Springer, Cham. https://doi.org/10.1007/978-3-030-34269-2_15

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